Good moments, unlocked.
Smile Unlocked makes wishes come true, surprises people and captures the moment that lasts – from small thank-yous to big heart's desires.
What is Smile Unlocked?
A positive social media format that makes special moments possible. People submit wishes or nominate others – we select stories, plan the surprise and capture the moment on film.
Wish
A concert, a trip, meeting your idol – or a small gesture with a big meaning.
Surprise
We prepare everything – and nobody suspects a thing until the big moment arrives.
Smile
The surprised look, the disbelieving laugh, tears of joy – the moment that stays.
How it works
- 1
Submit
Share your wish – or nominate someone who deserves a surprise.
- 2
Selection
Our team reads every story and picks special moments.
- 3
Preparation
We plan the surprise and take the community behind the scenes.
- 4
The moment
The big moment: real, emotional and unforgettable.
The first moments are being created right now
Behind the scenes we are already planning, preparing and filming. Follow us or sign up for the newsletter – and you won't miss the first moment.
Become an enabler
As a Smile Unlocked partner, your brand connects with real joy: you make wishes, journeys, products and experiences possible – and become part of a story that touches people and gets shared.
Become a partner
Emotional stories instead of ads.
Authentic reach.
Presence across all platforms.